What a logo does
A logo is a mark that identifies your business. It belongs on your page, products and documents. It is essential, but it is one piece. A logo cannot tell people which colours to use on your flyers, which fonts to choose or how your business should sound.
What a brand identity adds
Brand identity is the whole visual system: logo variations, colour palette, typography, graphic elements, templates and rules for using them. It lets your website, packaging, ads and social pages feel like one business, even when different people make them.
Compare our logo and brand identity options side by side.
Compare packagesWhich one do you need?
Choose a logo only if your direction is already set and you need the mark. Choose a brand identity if you are launching, entering a competitive market or looking inconsistent. Start with brand strategy if you are unsure who you are for or why you are different.
A new logo will not fix confusion about positioning. We cover that in signs your business needs rebranding.
Questions to ask before you pay
What exactly will I receive? Which file formats? Are brand guidelines included? Is strategy part of the process? How many revisions? Ask to see work like yours, and compare what is included, not only the price.
See our logo options and identity packages.
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Questions
Is a logo enough to start a business?
It is enough to begin, but a full identity helps you look consistent as you grow.
Can I start with a logo and upgrade later?
Yes. Tell your designer your plans so the logo is built to grow with you.
What files do I get?
Each package lists its file formats. Editable files are available as an add on.
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