The seven signs
- Your brand no longer reflects what your business has become.
- Your look is inconsistent across platforms and materials.
- Your audience has changed, but your message has not.
- People misunderstand what you offer.
- You look like your competitors.
- You have outgrown your first identity.
- A big change is coming: a new product, market or name.
Refresh or full rebrand?
A refresh updates visuals while keeping the core identity. A full rebrand changes positioning, messaging and identity. If your positioning is still right, refresh. If the business itself has changed, rebrand.
Diagnose before you decorate. A new logo will not fix a message problem.
Start with a brand audit and a clear recommendation.
Discuss a rebrandHow to rebrand without losing customers
Audit what works and keep it. Set a clear goal. Define positioning first, then design. Plan the switch across your pages, documents and packaging, and tell existing customers what is changing and why.
Our brand identity service covers strategy, identity and rollout.
Ready to take the next step?
Tell us about your business and we show you where to start.
Questions
How do I know if I need a refresh or a rebrand?
If your positioning is still right, a refresh may be enough. If your business or audience has changed, consider a rebrand.
How long does a rebrand take?
Usually 10 to 25 business days depending on scope.
Will I lose recognition?
Not if the change is planned. Keep what customers already recognize and explain the change.
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